Best early Prime Day TV deals

Hisense U8N Mini-LED TV shown in a living room playing The Mandalorian

(Image credit: Future)

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60-85 inch TV deals
50-59 inch TV deals
32-49 inch TV deals

The first Prime Day TV deals of the season are now live. Although Prime Day doesn't technically start till July 16, Amazon is offering a Prime Day tease with discounts on 4K TVs, QLED TVs, and OLED TVs.

One of my favorite TV deals right now has smart TVs on sale from $64. The sale includes smaller 1080p sets as well as larger 4K TVs. This is a starting price that Amazon usually reserves for major retail holidays, like Prime Day and Black Friday.

Don’t forget that Amazon’s retail rivals such as Best Buy and Walmart will also offer their own selection of discounts to tempt you to shop with them instead. Don’t worry, we’ll be tracking prices across major retailers to ensure that you always pay the lowest price possible.

We’ve been covering Prime Day since the retailing holiday started in 2015, so we’re experts when it comes to separating the top-tier deals from the bogus discounts. So, be sure to stick with us for the best Prime Day TV deals now through the end of Prime Day.

OLED TV deals

LG C3 4K OLED TV sale: deals from $896 @ Amazon
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support and LG's Magic Remote. However, note the newer LG C4 OLED is now available, albeit it a higher price point.
48" for $1,196
55" for $1,396
65" for $1,596
77" for $2,296
83" for $3,296

LG 42" C4 4K OLED TV: was $1,499 now $1,246 @ Amazon
The C4 is LG's new flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.
48" for $1,296
55" for $1,796
65" for $2,296
77" for $3,296
83" for $4,996

Samsung 65" S90C OLED 4K TV: was $1,699 now $1,597 @ Amazon
The Samsung S90C is a slightly cheaper alternative to the S95C. However, both TVs use the same QD-OLED display and are great for gamers with low latency, HDMI 2.1 ports, and support for 4K/144Hz. The only major difference is that the S95C gets brighter, which makes it a better pick for rooms with lots of ambient light. Otherwise, the S90C is an amazing value that'll save you a few hundred bucks. It packs HDR 10+/HLG support, Amazon Alexa/Google Assistant/SmartThings compatibility, and built-in Alexa voice assistant. In our Samsung OLED S90C review, we said the Editor's Choice TV offers premium performance at a midrange price.

Samsung 55" S95C 4K OLED TV: was $2,197 now $1,797 @ Amazon
Samsung's next-gen QD-OLED TV is not only slimmer than the previous-gen S95B, but it's also brighter. In our Samsung S95C OLED review, we liked the TV's One Connect Box for cable management and 144Hz refresh rate for PC gaming. The TV's significant boosts to brightness also improved performance across all kinds of content and viewing environments. The Editor's Choice TV is great for movie fans, gamers, and everyone in between. It sports four HDMI 2.1 ports, HDR10+/HLG support, and a 120Hz panel.

60-85 inch TV deals

TCL 75" Q6 4K QLED TV: was $799 now $599 @ Amazon
The TCL Q6 4K QLED TV is a budget TV with plenty of great features. In our TCL Q6 4K QLED TV review we called it a smart mid-tier pick for the price-conscious customer. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.

Amazon 65" Omni 4K QLED TV: was $799 now $659 @ Amazon
Unlike its predecessor, which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.

50-59 inch TV deals

TCL 55" Q6 4K QLED TV: was $449 now $369 @ Amazon
The new TCL Q6 4K QLED TV is a budget TV with plenty of great features. In our TCL Q6 4K QLED TV review we called it a smart mid-tier pick for the price-conscious customer. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.
Price check: sold out @ Best Buy | sold out @ Walmart

32-49 inch TV deals

The best Prime Day TV deals for budget shoppers

Everyone is looking to stretch their dollar these days, and if you're looking for a good TV that won't cost a fortune, here are our best picks:

Fire TVs: Every Fire TV is typically on sale during Prime Day. Look for deals on the Toshiba C350 or the Insignia F30. Both provide a decent 4K TV picture with solid smart features at an affordable price.
Hisense TVs: If you're not familiar with the brand, Hisense makes excellent budget-friendly TVs. In fact, we called the Hisense U7G one of the best gaming TVs. Likewise, the Hisense U8G is one of the best 4K TVs on the market and much more affordable than competing brands. Also look for deals on the H8G, which is one of the top TVs under $400.
TCL TVs: TCL is a popular brand among bargain hunters. We named the TCL 5-Series one of the best TVs under $500. For smaller budgets, the 4-Series is one of the best TVs under $300.

How cheap are OLED TVs getting on Prime Day?

LG C2 OLED streaming content — (Image credit: Future)

While the majority of Prime Day TV deals will focus on LCDs, we're also seeing more OLED TV deals than ever this year. For instance, LG's A2 Series 48-inch 4K OLED has sold for an all-time low of $569 during the July Prime Day event.

Likewise, during the last Prime Day, 75-inch TV deals dropped below $649. While we don't recommend you buy an 8K TV yet — there's little content to watch — we also noticed more 8K TV deals from the likes of Amazon, Best Buy, and Samsung.

Prime Day TV deals vs. Best Buy and Walmart

Amazon isn't the only retailer with Prime Day TV deals. Rivals Best Buy and Walmart are offering equally aggressive TV sales during Amazon's retail holiday. In fact, last year Best Buy mirrored — and on a few occasions trumped — Amazon's Prime Day TV deals by price matching Amazon and in a few occasions offering freebies that Amazon wasn't offering.

If you recall, a few years ago Best Buy and Amazon hammered out a deal wherein Best Buy became a certified seller of Amazon's Fire TV Edition TVs. As a result, they both tend to offer the same prices, although Best Buy at times has better stock of certain models.

Meanwhile, Walmart tends to offer impressive Prime Day TV deals on models Amazon doesn't promote, such as Sceptre and Vizio. We're keeping track of every retailer's deals, but it's worth noting that when it comes to TVs — Amazon is just one of a few retailers with excellent deals.

Tips for scoring the best Prime Day TV deals

Use price checking tools: Our top rule when shopping on Prime Day is to price check everything. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. For example, if you see the AirPods Pro on sale for $219 on Prime Day, CamelCamelCamel will show you that they hit $169 in November. In other words, it exposes fake deals so you can avoid them.
Shop at Amazon's competitors: Retailers like Best Buy, Target, and Walmart will have anti Prime Day TV deals. They'll try to undercut Amazon with lower prices or tempting freebies. So if you spot a TV at a price you like, it's worth price checking that TV at any of Amazon's top competitors.
Don't trust Amazon's reviews: We all read Amazon's user reviews. However, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. Sites like Fakespot can help you weed our fake reviews from real ones.
Avoid buying refurbished: Buying refurbished is a great way to save money. However, we're not fans of refurbished TVs. The main reason is because you never know how "scratched and dented" the TV you're about to buy really is. Should it not meet your standards, you could be on the hook for return shipping. Unless the savings are massive, we'd stay away from refurb TVs.

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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