Amazon Prime Day — 59 top deals to shop right now
I've found the best Amazon Prime Day deals on Apple gear, OLED TVs, apparel and more
Prime Day deals are getting underway. Starting July 16, Amazon will hold a host of special deals on everything from laptops to TVs to phones. It's a great time to make big purchases, and cross any small items off your shopping list too.
Right now there's a huge sale on LG C3 4K OLED TVs from £788. Although the newer LG C4 OLED is now available, the C3 still delivers incredible picture quality and brightness, with great gaming features too.
If you're traveling for the summer, a good pair of headphones is a must. Right now the Bose QuietComfort Ultra headphones are £379 at Amazon (£70 off). They're the best noise canceling headphones we've tested, delivering incredible sound quality, up to 24 hours of battery life and smart touch controls. They block out most travel noise, meaning you can enjoy your music and podcasts in peace.
Keep scrolling to see all my favorite Prime Day deals currently available. We'll continue to keep this page updated through the event. For more ways to save, see our Amazon promo codes guide. If you want to shop Amazon hardware, check out the Prime Day early access sale on Echo, Ring, Blink and more. And there's also an epic Currys sale on TVs, laptops and more.
Prime Day 2024 — Quick links
- Skechers: deals from £17
- Switch games: deals from £19
- Sony WF-C500 was £90 now £49
- TV sale: deals from £115
- Sony WH-1000XM5: was £380 now £291
- Hisense 55” U6K Mini-LED 4K TV: was £999 now £399
- Bose QuietComfort Ultra: was £429 now £379
- LG C3 4K OLED TV sale: deals from £799
- MacBook Air 13 (M2/256GB): was £1,149 now £899
TVs
TV sale: deals from £115 @ Amazon
Amazon has smart TVs on sale for as low as £115. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. Note that Currys and Argos are holding similar sales.
Price check: from £89 @ Currys | from £119 @ Argos
Hisense 55” U6K Mini-LED 4K TV: was £999 now £399 @ Amazon
The Hisense U6K is one of the cheapest Mini-LED TVs you can buy. The TV sports 200 local dimming zones and Hisense claims the TV will reach up to 500 nits of brightness. Dolby Vision, Dolby Vision Gaming and Dolby Atmos support are also included. However, with a 60Hz refresh rate and no HDMI 2.1 support, it’s not the best choice for gamers.
Hisense 55" U7K 4K Mini-LED TV: was £1,199 now £595 @ Amazon
As one of the best gaming TVs on the block, the Hisense U7K Mini-LED is an awesome display built for high speed gaming. We hailed the U7K and its color volume, which showed itself most especially when gaming. You're getting a display with a smooth 144Hz refresh rate, Dolby Vision and Dolby Atmos support, plus Hisense's 480 Smooth Motion.
Samsung 65” QN90C Neo QLED 4K TV: was £1,799 now £795 @ Amazon
The Samsung QN90C Neo QLED offers best-in-class HDR brightness and excellent overall performance. This TV has HDR10, HDR10+ and HLG support, a 120Hz refresh rate and 4 HDMI ports (two are HDMI 2.1 ports). Also included are Amazon Alexa, Google Assistant and SmartThings integration.
LG C3 4K OLED TV sale: deals from £799 @ Amazon
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote.
42" for £799 (£600 off)
48" for £869 (£714 off)
55" for £988 (£1,061 off)
65" for £1,249 (£1,487 off)
77" for £2,199 (£865 off)
83" for £3,299 (£2,800 off)
LG 55" B4 4K OLED TV: was £1,599 now £899 @ Best Buy
The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster, and Game Optimizer Mode.
LG 42" C4 4K OLED TV: was £1,399 now £1,169 @ Amazon
The C4 is LG's new flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV hands-on review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.
Samsung 55" S95C 4K OLED TV: was £1,997 now £1,299 @ Amazon
The Samsung S95C OLED TV is the company's second shot at QD-OLED, the panel technology that promises a brighter OLED experience. And this sequel proves a big improvement on its predecessor. It uses Samsung's Tizen software and offers 4 HDMI 2.1, 3 USB and a 70W, 4.2.2 audio channel. It's also great for gamers with a native 120Hz refresh rate and AMD’s FreeSync Premium Pro tech, automatically switching to gaming mode when you power up your console. Just note that the newer Samsung S95D OLED is now available.
Mattresses
Nectar Memory Foam Mattress: was £475 now £379 @ Amazon
While it suits most sleeping positions, the Nectar Memory Foam is ideal for back and stomach sleeping thanks to its medium-firm feel. The memory foam is breathable and regulates temperature well (though it won't cool down those who sleep especially hot). Our Nectar Memory Foam review also found it a little too firm for lightweight side sleepers, but couples, back and stomach sleepers will enjoy its supportive feel.
Price check: £380 @ Nectar
Dormeo Octasmart Hybrid Plus Mattress: was £599 now £362 @ Amazon
Best for people woken by pain and being too warm, the Octasmart Hybrid Plus is a cooling mattress that uses a layer of springs for breathability and contouring memory foam for pressure relief across back hip and shoulders. It's ideal for side sleepers wanting to melt away pressure points. Dormeo's Octavent Air System also adds some extra coolness, turning the heat down by 3 degrees. This deal is for a single size mattress.
Emma Hybrid Comfort Mattress: was £409 now £329 @ Amazon
Emma promises “deep, restful sleep” with its Hybrid Comfort mattress. This 13-inch hybrid contains seven-zone pocket springs designed to align your head, shoulders, back, hips and legs. Add in a layer of high-quality, open-celled foam that isolates motion, and another of climate-regulating Airgocell foam, and you have a mattress that should guarantee you a good night’s rest without raising the temperature too much. This is a medium-firm mattress, but some Emma customers say it's a bit too firm for side sleepers. (We've yet to try this one ourselves but take a look at our Emma Original mattress review for a good side sleeper mattress.)
Apparel
Amazon Essentials apparel: deals from £8 @ Amazon
Amazon is knocking up to 50% off its line of Amazon Essentials apparel. The sale includes men's and women's shorts, sweatshirts, jogger pants, t-shirts and more. There are also discounts on kids and baby clothing.
Adidas sale: deals from £8 @ Amazon
From hoodies to sneakers to socks, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discounts, deals start as low as £8. Note that the Adidas Store is also offering a members-only sale (it's free to join) with similar prices on different styles.
Price check: deals from £6 @ Adidas
Skechers: deals from £17 @ Amazon
Skechers sneakers and apparel are on sale from £17 at Amazon. The sale includes some of the best Skechers, like the Skechers Women's Sketch Lite Pro Perfect Time Sneakers on sale from £42. However, note that prices vary by your choice of size and color.
Apple
MacBook Air 13 (M2/256GB): was £1,149 now £899 @ Amazon
The MacBook Air M2 boasts a load of great features. It includes a larger 13.6-inch Liquid Retina display (2560 x 1664), Apple's M2 chip w/ 8-core GPU, 8GB of RAM, 256GB SSD, 1080p FaceTime camera, four-speaker system with Spatial Audio, and MagSafe charging. In our MacBook Air M2 review, we called the Editor's Choice laptop an unbeatable combo of performance, design, and battery life. Just note that the new MacBook Air M3 is now available.
10.9" iPad Air (WiFi/64GB): was £669 now £499 @ Amazon
The 5th Gen iPad Air is powered by Apple's M1 processor, which features an 8-core CPU that delivers up to 60% faster performance than the previous-gen iPad Air. Other standout features include a 12MP ultra-wide front camera that supports Center Stage and 5G support (cellular models only). The tablet features a 10.9-inch Liquid Retina display (2360 x 1640), 12MP wide (rear) camera, USB-C charging, and Magic Keyboard support. In our Apple iPad Air review, we said it sets a new standard for tablets. Just note that the newer iPad Air M2 is now available.
Apple iPad 10th Gen (WiFi/64GB): was £499 now £319 @ Amazon
The 10th generation of the standard iPad delivers, as we said in our iPad 10th Gen review, almost everything you could want in a modern tablet, including a bigger display than its predecessor, beautiful design, a speedy A14 Bionic chip and USB-C charging.
AirPods (3rd Generation): was £189 now £169 @ Amazon
Right now, Amazon has a small discount on a popular pair of earbuds, the AirPods 3. These represent a midpoint between the AirPods Pro and regular AirPods — they have sweat resistance, spatial audio and 6 hours of battery life.
Apple AirPods Max: was £549 now £479 @ Amazon
The AirPods Max are Apple's premium, retro-style headphones. They feature large ear cushions, a digital crown, active noise cancellation, and Spatial Audio. The latter feature uses head tracking to offer a surround sound experience. Plus, with a 20-hour battery life, you can listen all day long without needing to charge.
Laptops
Asus Vivobook 15.6" Laptop: was £499 now £376 @ Amazon
This Asus Vivobook with a 15.6-inch FHD display has dropped to £339. This laptop packs an Intel i3-1115G4 processor, 8GB of RAM, 256GB SSD for storage and comes with Windows 11 pre-installed. It's a great pick for everyday use, schoolwork or even working from home.
Dell XPS 13 Plus: was £1,344 now £999 at Amazon
This Dell XPS comes with a 12th Gen Evo i7, 16GB of RAM and a 512GB SSD. That's plenty of power for most everyday tasks. Add in a great display and an interesting design and this is a laptop well worth checking out.
MSI Katana 15 Gaming Laptop: was £1,699 now £1,149 @ Amazon
Surprise! This MSI 15-inch gaming laptop has seen a hefty 32% discount. With a 144Hz display, Intel Core i9-13900H processor, NVIDIA GeForce RTX 4070 graphics, 16GB RAM and a 1TB SSD, it's well equipped to handle most modern games.
HP Spectre x360 2-in-1: was £1,799 now £1,599 @ Amazon
There's a lot to like about HP's 2-in-1 Spectre. It packs Intel's latest Core Ultra chip, whose NPU is primed to deliver a range of useful AI experiences. You also get a vivid OLED display and Poly-tuned audio in a lightweight design. The full spec list incudes a 14-inch 2880 x 1800 OLED touch display, Core Ultra 7 155H CPU, 16GB of RAM, and 1TB SSD. In our HP Spectre x360 14 hands-on, we said this is an AI laptop we'd actually buy.
Headphones
Skullcandy Dime True Wireless: was £29 now £19 @ Amazon
Don't worry if you've never heard of these buds before. We've rated them one of the best wireless buds under $30. In our Skullcandy Dime review, we also said they offer sound that beats the AirPods. Battery life could be better at just 3.5 hours, but otherwise they're a great buy.
Sony WF-C500 was £90 now £49 @ Amazon
These rank top in our best wireless earbuds under $100. There's no ANC, but our Sony WF-C500 review said that music sounds punchy, and there's full EQ control via the awesome Sony Connect Headphones app. Battery life runs to 10 hours, with 20 hours from the charging case.
Price check: £55 @ Currys
Sony WF-C700N: was £99 now £89 @ Amazon
The WF-C700N are Sony's budget active noise-cancelling earbuds. They feature excellent noise cancellation, ambient sound and up to 10 hours of battery life or up to 7.5 hours with ANC enabled. We rank them as the best wireless earbuds in terms of value.
Sennheiser CX Plus Wireless Earbuds: was £129 now £99 @ Amazon
At their RRP, the Sennheiser CX Plus face stiff competition, but they're a bargain worth tracking down after this discount. Articulate, high-quality sound combined with normal playtimes, effective ANC, and dependable connectivity make them an enticing package.
Sony LinkBuds S: was £189 now £119 @ Amazon
In our Sony LinkBuds S review, we said these buds are among the most intuitive wireless earbuds we've ever tested. They have a lot to offer: active noise cancellation and ambient awareness (or transparency) modes that switch automatically based on your activity, auto-play and auto-pause features, plus the company's respected reputation for sound quality and performance.
JBL Live 770NC: was £159 now £129 @ Amazon
The JBL Live 770NC are an affordable pair of wireless headphones with impressive active noise cancelling capabilities. Our JBL Live 770NC hands-on review found that they had a bunch of other great features, like 50-hour battery life and Spatial Sound. After this discount, they're a bargain not to be missed.
Sony WH-1000XM5: was £380 now £291 @ Amazon
The XM5 are Sony's premium noise-cancelling headphones. They feature large, over-ear cushions, excellent active noise cancellation, and up to 40 hours of battery life, or up to 30 hours with ANC enabled.
Bose QuietComfort Ultra: was £429 now £379 @ Amazon
These headphones bring clear sound quality, spatial audio, and high-end comfort that makes them well worth the money. In our Bose QC Ultra Headphones review, we said they replace the Bose 700 as the new flagship model, and combine class-leading ANC with intuitive features and universal spatial audio to deliver one of the most engaging, peaceful listening experiences money can buy.
Bluetooth speakers
Sony SRS-XB13: was £55 now £39 @ Amazon
The Sony SRS-XB13 Bluetooth speaker delivers bigger sound than you'd expect for its size. It's waterproof and dustproof, so can go wherever you go, and comes with a wrist strap and the ability to link up with another speaker for stereo sound.
JBL Flip 6: was £129 now £99 @ Amazon
In our JBL Flip 6 review, we found that this speaker balances compact size with impressive audio quality, and it's also fully waterproof and dust-resistant. It packs 12 hours of battery on a full charge. Its pleasantly rich bass is one of its biggest advantages, and its upgraded Bluetooth connectivity shouldn't be overlooked either. Overall, it's an impressive update to one of the most popular portable speakers on the market.
Price check: £99 @ Currys
Bose Soundlink Revolve Plus (Series II): was £299 now £274 @ Amazon
This Bluetooth speaker delivers 360-degree sound. According to Bose, it also has up to 17 hours of battery life, with louder and deeper audio than the Bose Soundlink Revolve II. You also get IP55-rated dust and water resistance and a built-in microphone for voice controls and taking voice calls.
Gaming
Tchia: was £34 now £13 @ Amazon
Tchia made our list of the best games you didn’t play in 2023, so make sure you don’t miss out on it this time around. You’ll explore a beautiful tropical island, traversing obstacles and completing quests to try and save your protagonists’ missing father. You can also take control of a range of animals and objects, opening up a world of options for enjoyable movement.
Switch games: deals from £19 @ Amazon
Amazon has Switch games on sale starting from £19. The sale includes titles such as Overcooked, Mario + Rabbids Kingdom Battle, Super Mario Bros Wonder and more. Note Currys and Argos have similar sales on with different titles.
Price check: from £19 @ Argos | from £19 @ Currys
Bayonetta 3: was £49 now £21 @ Amazon
One of the most delightful and bizarre games on the Switch, Bayonetta 3 definitely skews a bit older than standard Nintendo fare. In this innovative sequel, you'll take control of the sassy witch Bayonetta as she punches, kicks, shoots and sashays her way through 14 chapters of balletic battles against a variety of eldritch foes.
Horizon Forbidden West: was £69 now £41 @ Amazon
A sequel to Horizon Zero Dawn on the PS4, Horizon Forbidden West takes everything that was great about its predecessor and expands upon it. In this open-world action/adventure game, you take control of Aloy: an archer in the post-apocalyptic United States that has been reclaimed by nature. There, she must contend with dinosaur-like robots, as well as cunning human foes.
The Legend of Zelda Tears of the Kingdom: was £59 now £44 @ Amazon
Zelda: Tears of the Kingdom is the highly-anticipated sequel to Breath of the Wild, and it doesn't disappoint. Step back into the world of Hyrule, and embark on Link's most perilous quest to date. You'll need to master new abilities such as Ultrahand and Fuse in order to unravel the mystery of what happened to Princess Zelda and defeat the sinister Ganondorf.
Xbox Wireless Controller: was £54 now £47 @ Amazon
One of our picks for the best controller around, the Xbox Wireless Controller is an excellent gamepad for use with the current Xbox consoles and the PC. This package throws in a lengthy USB-C cable so you can game from your couch and still charge your controller.
Razer Kishi V2: was £99 now £55 @ Amazon
The Razer Kishi V2 is a welcome upgrade to an already great mobile game controller. Just lock in your Android phone and you can make your phone a handheld gaming machine in an instant. It fits most newer phones and comes with a ton of features that makes it a great gamepad in general, including programmable macros.
WD_Black 1TB SN850 NVMe SSD w/ heatsink: was £179 now £119 @ Amazon
The WD_Black SN850 SSD hits all of Sony's specifications and fits perfectly into the PS5's internal expansion slot, and it's recently been named an officially-licensed PS5 accessory. This 1TB model includes a heatsink so it works right out of the box.
Corsair K70 RGB PRO: was £179 now £159 @ Amazon
While Tenkeyless keyboards might be all the rage, for some of you only a true desk dominator will do. A mighty giant of an input device, the Corsair K70 RGB Pro features dedicated media keys, per-key RGB lighting with Corsair's iCUE RGB integration, and a simply massive wrist rest to make this a keyboard to end all others. It comes with a choice of Cherry MX switches too, so you really can have it all.
Meta Quest 2: was £399 now £199 @ Amazon
Amazon is offering the Meta Quest 2 for a discount. In our Meta Quest 2 review, we said the headset has an impressive game library, intuitive controls, and good built-in audio, making this one of the best overall virtual reality headsets to date.
Seagate 2TB Storage Expansion Card: was £462 now £234 @ Amazon
The Seagate 2TB Storage Expansion Card has dropped in price at Amazon. This is an excellent discount on an almost essential Xbox Series X accessory, especially if you're constantly running out of space for your games.
Smart home
Echo Spot: was £79 now £49 @ Amazon
Add a smart alarm clock to your bedroom for Alexa music, voice controls, and weather info at a glance. This new device is already 20% off for Amazon Prime members — although this offer is available in limited quantities, so get it while you can.
Ring Indoor Cam two-pack: was £99 now £49 @ Amazon
The new Ring Indoor Cam records 1080p video, is equipped with a built-in siren to ward off intruders, and has advanced zone customization that only sends notifications if motion is detected where it shouldn't be. It's smaller than the first-generation model and now includes a physical privacy shutter. This deal gets you two cameras for £49.
Eero 6 Mesh WiFi Router: was £99 now £64 @ Amazon
As we said in our Eero mesh router review, this device delivers reliable WiFi coverage across your whole home at a reasonable price. It's easy to set up and the router has a small footprint, making it easy to blend into the rest of your home decor.
Blink Outdoor 4 + Blink Video Doorbell bundle: was £214 now £73 @ Amazon
This bundle contains two Blink Outdoor 4 cameras, a Blink Video Doorbell and a Sync Module 2. Our Blink Outdoor 4 review concluded that it's one of the best security cameras for budget shoppers, while our Blink Video Doorbell review praised its ease of use and long battery life.
eero 6+: was £299 now £199 @ Amazon
The eero 6+ is a mesh Wi-Fi system with Wi-Fi 6 support that’s actually made by Amazon. The devices themselves are absolutely tiny compared to other mesh routers which means they’re easy to place throughout your home. Besides the reliability and simple setup that comes with eero’s mesh routers, there’s also a number of interesting extra features. For instance, you can use an Echo dot as a mesh extender for free but if you sign up for an eero Plus subscription, eero Internet Backup lets you use your phone’s hotspot to get your home network back online.
Home appliances
Vax SpotWash Home Duo Spot Cleaner: was £169 now £129 @ Amazon
This portable carpet cleaner just crashed in price. Full-size carpet cleaners are handy to say the least, but they’re not always necessary for small spills and stains — that’s where the Vax SpotWash can come in handy. Its compact design means you can carry it around with ease — plus, this makes it ideal for reaching into tight and awkward spaces, such as upholstery crevices, or your car.
Philips Air Fryer 3000 Series XL: was £199 now £132 @ Amazon
If you’re after a new air fryer to make your evening meals a cinch, then this is a great offer. It comes with a huge 1.2 kg capacity basket to suit a large family, plus there are 7 presets to choose from as well as dishwasher-safe parts.
Ninja Foodi Max Digital Air Fryer: was £249 now £185 @ Amazon
The Ninja Foodi Max Air Fryer has been slashed in price Amazon. It packs an extra-large capacity (fits up to 2kg of chicken, 1.4kg of fries), two independent cooking drawers, and is designed to be energy-saving. It can be used to crisp, roast, bake, reheat or dehydrate all manner of foods, and is quickly become an essential kitchen appliance.
iRobot Braava jet m6: was £699 now £399 @ Amazon
The best robot mop we've tested is currently on sale at Amazon. In our Braava jet m6 review, we found this device was the best at cleaning up spills and stains on our floor. It also works with the Roomba S9 and i7—once they finish vacuuming, they can tell the m6 to start mopping.
Can I get a free Amazon Prime membership?
As mentioned, Prime Day deals are almost always exclusively for Amazon Prime members only. However, if you're not a member, you can still participate by taking advantage of the retailer's free Amazon Prime trials. You can sign up for a free 30-day trial or a free 6-month trial if you're a student.
Tips for finding the best Prime Day deals
Price check everything: Our number one rule around Prime Day is to price check before buying. This is actually very easy to do, particularly if you use CamelCamelCamel. This website price checks items sold on Amazon, giving you the item's price history so you can work out if it's actually a good deal or not. There's even a Chrome extension called Camelizer, which you can install and click on whenever you want to look at a product's price history.
Don't limit yourself to Amazon: That leads us to our second point: Prime Day is basically a made-up retail holiday designed to promote Amazon devices and services, but other retailers will almost certainly have "Prime Day" sales of their own, even if they're called something else. And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the Prime Day period. Remember, Amazon doesn't always offer the best prices.
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Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there's nothing you want to buy, or you're trying to stick to your budget, in previous years we've seen Amazon offer free credits for Prime Day. Make sure to follow this page for the best deals/credits.
Watch out for fake reviews: Shoppers should always keep an eye out for fake reviews, which are rife across many parts of the internet. Amazon has done its best to remove bogus reviews, but it's a near-impossible task, so you might want to use a service such as Fakespot. Just paste in a URL and the site will analyse the quality of reviews on any Amazon page and give it a letter grade indicating whether it has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews, then gives the page a pass or fail depending on what it sees.
Millie is a Deals writer at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.